Joybird creates obtainable versions of your favorite mid-century and sleek modern furniture. After being acquired by La-Z-Boy the Joybird leadership team found themselves with both the time and financial resources not usually afforded to a small business and decided to embark on a full brand refresh.

From day one the Joybird team was heavily invested in the creative process. We helped Joybird rediscover why they started the company in the first place; Joy. Together, we defined a refined visual identity, that would gain them the brand recognition that they deserved. By adding exuberant splashes of color and an elevated layout style we gave Joybird a fresh look that encourages customers to “Find joy wherever you are.”