Conqur (formerly known as the Los Angeles Marathon, LLC) is the preeminent endurance event production organization in Los Angeles. With a wide range of events that cater to individuals of all levels of athletic ability, it was critical that we reset the brand with a name that would reflect its all encompassing nature. We did an extensive naming exploration with the team and landed on Conqur. The new name helped us tell the story of conquering one’s own personal goals vs. just being the marathon organizers. 

Our design work focused on the dynamic nature of the organization and the people they serve. We chose a color palette that could shift with the demographic swings of each event. We art directed a photo shoot that was used for the first campaign to tie all of the events together under one name.